CROWNING GLORY FOR KOLLYWOOD STARS TODAY

The biggest award ceremony for South Indian film stars gets underway in Chennai today August 7th, 2010 (Saturday). The Filmfare award, the Oscar of the South, is the crowning glory for any actor or technician in the film industry. The awards recognize the talent of the stars and crew members from the Tamil, Telugu, Malayalam and Kannada film industries. Celebrities from all the four states can be seen in the star-studded function. The awards ceremony was held in Hyderabad last year.Ganesh Venkatraman, who is acting with Amitabh Bachchan and Mohanlal in Kandahar, will host this year's event.