'Viswaroopam': 30-second promo?

Cinemimi [Friday, April 27, 2012]
Come May 1, Kamal Haasan is expected to release a 30-second promo video of his forthcoming magnum opus 'Viswaroopam'. The teaser kind of material will be launched on the net. It will be also shown on cinema halls, say sources.

"Kamal, who has always been on the forefront at trying his hands at various new technologies, is planning big to use the internet to promote Viswaroopam. He will come out with innovative ideas soon," they add.

Being directed by Kamal himself, 'Viswaroopam' is jointly produced by Raaj Kamal and PVP Cinema. Pooja Kumar, Andrea Jeremiah and Shekar Kapoor among others are playing pivotal characters, with Kamal appearing in more than one role.

"One of the roles the Ulaganayagan doing is that of an Afghanistan-based terrorist. He learnt Afghan in a short span of time and he is now well versed in the language," say sources close to the unit.