Trisha replaces Asin

Cinemimi[Tuesday, March 15, 2011]
No, not as a heroine in any film but as the brand ambassador for Fairever. Looks like their competition on the cine field has extended to the ad
Trisha Gallery
field too. Asin who has been a face of several brands like Miranda, TATA Sky, was very famous for her Fairever advertisements. Asin and Fairever go a long way and she has had a great relationship with CavinKare and its products.

But she is now replaced by Trisha in the Fairever ads. Fairever is one of the most successful fairness cream brand in India, where fair skin is an obsession. It has therefore come as a surprise as to why this replacement occurred. When the brand manager was contacted, he explained that he does not know what went wrong and that it was a surprise for him to see Trisha came to shoot for the Fairever ad campaign. We hope Trisha shines as much as Asin did and that there is no bad blood between them.